Follow your heart.
Success will follow you.

I’m Greg Goodman
dad • artist •
husband • entrepreneur

I can trace the journey of my adult life into three distinct eras. All of them are chronicled on this website.

Photographic Storyteller

For a decade, my wife and I bounced between traveling, living abroad, moving home, working, saving, and doing it all again.

Along the way, I shared photos and stories from our adventures — simply because it made me and other people happy.

That approach to life attracted success – culminating in a National Geographic TV show about my life as a travel blogger.

Father and Husband

Since moving to Santa Cruz, CA, in 2016, Carrie and I have welcomed two beings of light into the world. In place of long adventures abroad, Bodhi and Luna inspire us to explore our own backyard and find joy in life’s simplest moments.

Meanwhile, I run a one-man web design and marketing agency (Goodman Creatives), which provides me the freedom to be there with my family at every step.

Paradigm Shifter

Life is a rollercoaster ride of highs and lows. Of cheers, chaos, change, and challenges. A whirlwind of ecstasy, expectations, and emotions. We all feel it … so why don’t we talk about it?

By dedicating myself to radical honesty on Facebook and Instagram, I strive to give a voice to our collective struggles. To break free of the standard “look how great my life is” and inspire others to share (or at least acknowledge) their own truths.

A Journey Awaits

Adventures of a GoodMan is the graphic novel of my life and the next chapter is still being written.

Here are 4 good places to start your journey.

Watch my National Geographic TV Show

Get Lost in Korea tells a story of exploration, photography, blogging, and friendship. Highlights include me catching and eating a live octopus, attending an exorcism, and learning zen martial arts from monks.

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Greg Goodman - Photographic Storytelling - a Journey Awaits     

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐩𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡 𝐦𝐨𝐬𝐭?

When we TRAVEL, there are so many options and opportunities.

Soaring skylines and cobblestoned cityscapes.

Lush landscapes and monumental mountains.

Spectacular sunsets and sandy beaches.

Ancient architecture and vintage villages

Tasty treats and scrumptious smorgasbords.

Shops and stalls.

Taxis, tarmacs, trains, trolleys, and transit.

Portraits and pets.

Friends and family.

All the small details of everyday life.

If you’re like me, you love photographing ALL of that.

Pointing your camera or phone at whatever inspires you in the moment.

As well you should!

Our beautiful world is amazing.

An awe-inspiring place full of beauty and wonder at every step.

Can we all agree on that?

If so, then why do “they” say you have to choose just one photographic focus?

“They” say you’re either a landscape or portrait photographer.

Cities or nature.

Dogs or cats.

What do “they” know?!

When you’re a “TRAVEL photographer,” you get to do whatever you want!

The simple act of traveling is the tie that binds all your images together.

For 10 years, my wife and I backpacked the world.

My camera was always snapping.

My blog shared the best photos and stories from our adventures.

Now, it’s been 6 years since I stamped my passport.

Guess what …


What about you???

Are you missing the thrill of creating fabulous photos on a trip?

Do you dream of finally doing something with all those old photos and adventures gathering digital dust in your archives?

Would you like to join me in a 6-week exploration that aims to answer that age-old question …


If you want to let a National Geographic Storyteller show how you how to

✅ fuse Photos and Words to reignite your travel spark at home.

✅ bring loved ones along on your life’s adventure ... even if you can’t physically be with them.

✅ learn easy ways to add pop and pizzaz to your photos

✅ write the stories behind your photos.

Drop TRAVEL in that place down there where you write stuff👇

A Journey Awaits!

It had been a long three days of slipping and sliding across the Bolivian countryside.⁠

Our reward was a beautiful sunset over the Salt Flats of Uyuni - followed by a long drive back to town alongside increasingly fierce lightning.⁠

When we arrived at our guesthouse, I set my camera up on a tripod and took hundreds of photos of the night sky.⁠

Lightning was captured in 24 of them.⁠

Using Photoshop, I added all 24 lightning photographs into one file and blended these layers together.⁠

This single photo is the final result.⁠



Each of the 24 photos in this compilation image were taken with these settings:⁠

»» 4-second exposure⁠
»» f/5.6⁠
»» 28mm⁠
»» ISO 100⁠
»» Nikon D800

Thank you for being you. 🙏🌈

Thank you for all the ways you show up every day.

Thank you for inspiring those around you, even if you don’t realize you’re doing it.

Thank you for making the world a better place just by being you.

Thank you for all the times you are gentle, kind, and loving.

Thank you for all the times you are the exact opposite … and have the courage to look yourself in the mirror.

Thank you for all the work you do.

Thank you for all the people you help.

Thank you for that amazing thing you did that nobody saw.

Thank you for waking up each day and giving it your best… whatever your best may look like on any given day.

Thank you for reading.

Thank you.
Thank you.
Thank you.



Here's the story behind this photo ...⁠

It was 5pm and I had spent most of the day exploring Taipei, Taiwan, and photographing every building I came across.⁠

My feet were tired and I had decided to postpone viewing the sunset over the skyline in favor of returning to my hostel.⁠

But then, two subway stops from home, I made the split-second decision to get off and take a quick look at the Chiang Kai-shek Memorial Hall.⁠

“Haha. Fooled you, body. You thought we were done for the day,” I joked to myself.⁠

For the next hour, I roamed the area, took a few breaks to stretch, relaxed and watched the world go by. ⁠

At one point, I even sat on the ground in front of the National Theater and National Concert Hall waiting for a tourist-free photograph of the beautiful Asian archway between them.⁠

Finally, after getting the shot, I walked through the arch and headed back to the subway. ⁠

That’s when I saw a man with a tripod and decided to see what he was pointing his camera at.⁠

After setting up next to him and taking a few photos, he began to ask me questions. ⁠

“Where are you from?" ⁠
"How do you like Taiwan?”⁠

In broken English, we began to discuss life, Taiwan, the arch in front of us and our mutual love of the blue hour. ⁠

Finally, he mentioned that he was a photography teacher and I immediately blurted out, “me too!”⁠

Although I have only taught a few classes over the years and it’s in no way my profession, I’m so glad that I said that. ⁠

The man’s face lit up as he asked if I wanted to come see his school.⁠

I said yes ... and that's a whole other story that ended with me joining his class on a field trip and making friends with dozens of locals ... many of which I still communicate with on Facebook.⁠

Yay travel!

𝙄𝙨 𝙞𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 𝙩𝙤 𝙧𝙚𝙖𝙙 𝙏𝙝𝙚 𝙂𝙞𝙫𝙞𝙣𝙜 𝙏𝙧𝙚𝙚 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙘𝙧𝙮𝙞𝙣𝙜?

All that tree wanted was to make a little boy happy.

To spend quality time with him.

To see him live his best life.

When the boy was young, it was a reciprocal relationship.

Every day the boy would come. He would gather her leaves. He would climb up her trunk and swing from her branches and they were play hide and go seek. Together.

Then, as the boy grew older, he only visited the tree when he needed something.

He took and took and took until there was nothing left but a stump.

And still, the tree was glad to see the boy.

Always willing to give another part of itself so that the boy might be happy.

Or, in hopes that they could relive the precious relationship they once had.

But they never did.

Throughout my life, reading The Giving Tree has always made me sad.

However, now that I am a parent, it gives me all the feels on a whole new level.

I see the allegory of a parent’s relationship with their child.

I also see the incredibly codependent nature of the tree (and of us parents)

By giving and giving and giving without any thought for itself and its own needs, the tree was left as a mere stump. There was nothing left.

All the tree needs to do is say no.

To set some boundaries.

To trust that even though its relationship with the boy had changed over the years, nothing could change the memories they have together.

Those memories. Who they were in that moment of time can never be lost to the sands of time.

I’m tearing up just writing this.

Thinking about my own relationship with my kids.

At 5 1/2 and 2 1/2, I am still the center of Bodhi and Luna’s world.

I am the tree - and we still play together.

And, there’s also a certain sadness, as I know that this relationship is destined to change.

I will set boundaries, yes.

I won’t allow myself to become a stump.

And yet, I would do anything for them.

That’s the nature of parenthood.

We are all The Giving Tree in some way.

What about you?

Do you have any memories and feelings associated with the book?

How are YOU The Giving Tree in your relationships?

Happy Monday!⁠
Have a tree 🌳

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐃𝐚𝐝 𝐉𝐨𝐤𝐞𝐬?⁠

🤔 When does a joke become a “dad joke?” ⁠
🤣 When it becomes apparent.⁠

🤔 Dogs can’t operate MRI machines ...⁠
🤣 But catscan.⁠
🤔 I was going to tell a time-traveling joke ...⁠
🤣 but you didn’t like it.⁠
🤔 Why do melons have weddings? ⁠
🤣 Because they cantaloupe.⁠

🤔 Why shouldn’t you write with a broken pencil? ⁠
🤣 Because it’s pointless.

My emotions are like a pendulum — constantly swinging between light and dark. ⁠

Ideally, the swing is mild, slow, and never reaches either extreme. ⁠

However, as the father of a high needs child who is very much still on a journey of self regulation (just like his dad), my pendulum swings wildly a bit too often. ⁠

As I’m sure you can relate, it never feels good when the fulcrum reaches the edges.⁠

» Anger⁠
» Rage⁠
» Sadness⁠
» Frustration⁠
» Depression⁠

Those come to me more often than I want.⁠

Sometimes, they overtake me completely.⁠

That’s why I’m so dedicated to living a YES! life.⁠

Every day, I say the word YES! Over and over again for 1 minute, 11 seconds at 1:11pm PST.⁠

I also tell everyone I know about this and ask them to join me. ⁠

It’s called the Global Yes Movement and last week I upped the ante.⁠

To celebrate 11/11, I did my daily YES! Practice LIVE on Facebook for 11 minutes, 11 seconds.⁠

TBH - I was thinking of this for a while.⁠

It scared me.⁠

I really didn't want to do it.⁠

I also had an epic day of NO.⁠

A day of conflict with my son.⁠

My pendulum had swung so far to the dark side that I have knots in the pit of my stomach.⁠

My chest was constricted and heavy.⁠

Over the course of 11 minutes, 11 seconds if YES! I totally raised my vibration.⁠

My chest felt light and airy.⁠

My frown was flipped upside down.⁠

I felt free!⁠

I felt YES!⁠

Sounds nice, right?⁠

Hopefully, you’ll do it with me today.⁠

Set your alarm for 1:11pm PST.⁠

Let’s come together and create a global tidal wave of ⁠

» Joy⁠
» Love⁠
» Positivity⁠
» Abundance⁠
» Bliss⁠
» Peace⁠
» Harmony⁠
» Ease⁠
» Flow⁠
» YES!⁠

You in?⁠

Drop a YES! below and let’s do this thing!

😴 𝐈𝐟 𝐈 𝐠𝐞𝐭 𝐨𝐧𝐞 𝐦𝐨𝐫𝐞 𝐟𝐫𝐢𝐞𝐧𝐝 𝐫𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐫𝐨𝐦 𝐚 𝐜𝐨𝐚𝐜𝐡 𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐦𝐞 $𝟏𝟎𝐤 𝐦𝐨𝐧𝐭𝐡𝐬, 𝐈’𝐦 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐞𝐢𝐭𝐡𝐞𝐫 𝐟𝐚𝐥𝐥 𝐚𝐬𝐥𝐞𝐞𝐩 𝐨𝐫 𝐬𝐜𝐫𝐞𝐚𝐦. 😱⁠

How is it that every single online marketer seems to share the same prepackaged pile of posts.⁠

It feels like everyone follows the same formula. ⁠

Tell me if this sounds familiar …⁠

Different faces. ⁠

Same strategy. ⁠

“Here’s a story about how vulnerable I am.”⁠

“A tragic incident from my childhood.”⁠

“Did I draw you in?”⁠

“Did you connect with me on a personal level?”⁠


“Now, buy my thing.”⁠

When I first jumped into Facebook marketing, I was inspired by all these coaches. ⁠

I loved how people weaved their personal lives into their business posts.⁠

But then, I began to yawn. ⁠

The ZZZs were close behind. 😴⁠

What I realized is that most online marketers are only focused on their business.⁠

“Can I DM you my pitch?”⁠

“$10k months … weeeeeee!!!”⁠

They promote the promise of profits above all else. ⁠

ZZZZZZzzzzzzzz 💤⁠

Sorry. ⁠
Where were we. ⁠
I fell asleep again.⁠

Here’s the thing. ⁠

You are so much more than your business.⁠

People want to get to know YOU!!!!⁠

If you are an online marketer, let me give you permissions to flip the script. ⁠

To ignore what the teacher says and to do what feels good. ⁠

If you want to share a story about a struggle, trial, or tribulation, just let it be about that. ⁠

If you want to share an awesome accomplishment, just post that. ⁠

Your tacked-on CTA makes people go ZZZ 💤. ⁠

Please understand - online marketing can make the world a better place. ⁠

But, for that to happen, you must be a harbinger of change. ⁠

When you put purpose above profit, it instantly raises the vibration of everyone’s Facebook feed. ⁠

📢 So here’s my message to all my fellow online marketers …⁠


Have You ever seen anything like this? 🌈🌥🤯

In case you need any more proof that we live in a magical, majestic world … here it is.

Straight out of the camera - as seen yesterday in my backyard. #NoFilter

I’ve been photographing rainbows, auras, sunburst, and all sorts of other photographic phenomenon for years and have never seen one quite like this.

Pachamama at her finest.🙏❤️🦄

What's your favorite flavor of Ice Cream? ...

We live in an enchanted universe – full of infinite possibilities and potential.⁠

Our bodies and life-force are no different than the stars above.⁠

Same energy. ⁠

Different arrangement.⁠

Stargazing may be humanity’s oldest pastime.⁠

Since the dawn of time, we have craned our necks towards the cosmos with a mix of awe, appreciation and hope.⁠

Surrounding our planet, 14 billion years of energy, life, knowledge and existence await discovery.⁠

Even when our celestial view is obscured by a veil of a bright city, the night sky is full of light, color and magic.⁠

While this truth may be invisible to the naked eye, the camera lens sees all.⁠

--- When was the last time YOU gazed up at the stars?

When is the appropriate time to celebrate 11:11?⁠

Does the Universe operate on Pacific Standard Time?⁠

Is the Galaxy headquartered in Australia, where 11/11 was yesterday and now it’s tomorrow?⁠

If the concept of date and time is a construct of the human mind, isn’t every moment 11:11? ⁠

Or 1:11? ⁠

Or 3:33? ⁠

Or 8:88?⁠

Or ∞:∞∞?⁠

What is the meaning of life?⁠

What exists that has always been?⁠

If everything came from somewhere, where did somewhere come from?⁠

Why ask why?⁠

It is what it is. ⁠

Live long and prosper. ⁠

Aho. ⁠


Sometimes you just have to stop and make a photo ... even when you're running through the train station trying to catch your ride.⁠

The train will wait, right?⁠

The comings and goings of the Indian Railroad System sure aren't bothering this sleepyhead!

Happy 84th birthday, Dad.

Even though it’s been almost 15 years since you left your earthly body, I still love to celebrate you every year.

Here’s one of my favorite childhood memories with Daniel “Dad” Goodman.

Once a year, we would play hooky from school/work and ride roller coasters all day.

Our destination was Six Flags Great Adventure and we chose a date after Memorial Day and before summer vacation so the park would be mostly empty.

We would wake up before sunrise.

Hop into to the cherry red Ford Taurus station wagon.

Head under the Hudson River and into New Jersey with time to stop for sandwiches at the WaWa gas station before Six Flags opened.

Upon arriving, we quickly bought our tickets, headed to the still-locked entrance gates, and awaited the moment that the padlocks clanged to the ground.

Meanwhile, we reviewed our game plan.

The first ride of the day was always the newest or most popular roller coaster.

Instead of waiting 2 hours for a 2 minute ride, we could usually get in a few rides without even leaving our seat!

Standing at the gate, we jockeyed for poll position with the other early arrivers like a pair of thoroughbred horses waiting for our moment of glory.

Then, it happened …

The clock struck 9am.

The gates slowly creaked open.

We were off to the races.

Back in the mid 1990s, our destination was always the Great American Scream Machine (as seen in this photo).

With seven loops, the ride was the amusement park’s main draw.

I still remember sitting next to my dad …

Faces flapping in the wind …

Our glasses and hats tucked inside our shirts for safety …

» Looping …
» Spinning …
» Dropping …
» Laughing …
» Having the time of our lives.

As I share this story with you, I look back and smile.

I also smile at a new memory from this morning.

The day started with telling my kids that it was Grandpa Daniel’s birthday.

Always up for a celebration, Bodhi suggested that we light candles and sing happy birthday.

So, we did.

Even though I celebrate my dad’s bday every year, I can’t remember the last time I sang to him.

Love you, Dad!

Happy Birthday … to youuuuuu.

Have you ever ridden in a Tuk Tuk?⁠

To me, these ubiquitous three-wheeled taxis personify the India and SouthEast Asia travel experience. ⁠

From their shrill honking horns to the way they deftly weave in and out of traffic like a racecar driver, Tuk Tuks are a way of life for billions of people.⁠

Tuk Tuk drivers take great pride in their taxis, often decorating them with lucky charms, keepsakes, family photos, and neon lights at night.⁠

Then, there are the discotheques on wheels.⁠

Once the sun goes down, it's an added treat to hop into a neon-lit Tuk Tuk and get from here to there while bopping your head to groovy - and deafening - beats.⁠

This brings us back to my initial question ...⁠

Have YOU ever ridden in a Tuk Tuk?⁠

If so, what's your favorite story?⁠

How often do you update your website?⁠

Does it accurately represent where you are today?⁠

Or, has your www laid dormant since the day you clicked "publish?"⁠

Here's the amazing thing about a website ...⁠

It's not set in stone.⁠

It's not archived on microfiche.⁠

It's not printed on paper.⁠

It's digital 1's and 0s.⁠

It's an always evolving look at who you are ... and what you do.⁠

A fluid representation of your passion and business.⁠

Personally, my websites are eternal works in progress.⁠

I love updating them every time something new happens.⁠

The same thing is true for your mission statement.⁠

You're not Nike or Apple. ⁠

You are YOU.⁠

So share your URL 👇⁠

Let anyone reading this know how awesome you are.⁠

And, if you want me to do a free website review for you, let me know next to your URL 👇⁠

I'll record a short screen share video where I look at it for the first time and offer feedback on design, copy, and user experience.⁠


Let’s Connect

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