We live in a magical, inspirational world

It’s time for humanity to focus on kindness, inclusion, generosity, gratitude, and love … instead of race, religion, geography, wealth, power, and social status.

By presenting visions of everyday life at home and around the world, I strive to deconstruct stereotypes and help remind our global collective that all people are one.

 

Hi. I’m Greg Goodman


This is my story…

Once upon a time, I worked behind a stuffy desk and longed for my two weeks of annual vacation time. Finally, I took a leap of faith.

My girlfriend, Carrie, was volunteering in Nicaragua. I quit my job, sold my stuff, and joined her.

My plan was to visit for two weeks. I stayed seven months.

For seven months, I lived a life of “less.”

Less stuff. Less comforts. Less money. Less stress

Life flowed so easily in Murra. Living in a simple house. Picking beans in a finca. Hiking to nearby villages to lend a hand. Organizing men’s groups. While surrounded by less, I actually found more!

More happiness. More fulfillment. More excitement. More appreciation

It was such an amazing feeling that I dedicated the next decade to traveling the world with Carrie and chronicling the adventures on this website.. To make ends meet, I did websites and marketing on the side. Then, every few years, Carrie and I returned to the states, worked and saved for a while, and did it all again.

Oh, and we also got married along the way.

The simple joys of traveling in the backyard

I’ll admit it, sometimes my life exists in a tug-of-war between two worlds. On one hand, I love the stability and comfort of a “traditional life.”

The Goodman family at Mt. Shasta Yet, I also love spending my days creating photographic art, writing stories, designing websites, putting myself out there and seeing what comes of it.

That’s why balance is so important.

Carrie and I now live in Santa Cruz, California, where we have two incredible kids (Bodhi and Luna) and are enjoying every moment of life. Meanwhile, I started my own company – Goodman Creatives – which is dedicated to helping individuals and small businesses follow their dreams and succeed.

Having stability doesn’t mean sacrificing my passions. If anything, it allows me the freedom to continue pursuing them.

Above all else, I believe that if you following your heart and passion, opportunities will present themselves. That’s why I’ve dedicated my life to exploring our beautiful world (both abroad and at home) and sharing the journey (both external and internal).

LEARN HOW WE CAN WORK TOGETHER

Career Highlights

My photographic work has been featured in galleries, magazines, books, TV shows, airports, Web sites, newspapers, trade shows, office lobbies, private collections and exhibitions around the world.

These are a few of my favorite accomplishments:

  • National Geographic Channel filmed a documentary about my experiences as a photographer and travel blogger. » You can watch it here
  • Samsung hired me to present my life’s work at their booth during Photokina – the world’s largest photo trade fair. » You can read the whole story here
  • The Sydney Airport commissioned my photography to hang in an exhibition in the International Terminal.
EXPLORE MY ARTIST CV & RESUME

Enough about me … I want to get to know YOU!

What are your passions?
Where was your favorite vacation?
Can I see some of your photography?
Hanging out with monks at Ta Phrom in Angkor, Cambodia

I love meeting people and cherish the friendships that have formed through this site, so, please find me on Facebook and say hi!

Thanks for visiting and have a beautiful day: wherever you are.

Greg Goodman - Photographic Storyteller
Greg Goodman

 

A Journey Awaits

Adventures of a GoodMan is the graphic novel of my life and the next chapter is still being written.


Here are 4 good places to start your journey.

Beautify Your Inbox

Sign up for my newsletter and get travel inspiration + photographic storytelling guides and tutorials.

Follow My Instagram Feeds

Greg Goodman - Photographic Storytelling - a Journey Awaits     

As a psychotherapist, you may find yourself asking “Do I really need to be on therapy directory sites to get new patients?”⁣

Over the years, there’s been a lot of debate on the value of online directory sites like Psychology Today and GoodTherapy.⁣

On one hand, they seem like a great way to get more referrals and increase your therapy practice’s online presence. ⁣

On the other hand, every therapist you know seems to be listed on those sites.⁣

How can you ensure that your practice comes up above theirs on a therapy directory site?⁣

Simple answer, you can’t. ⁣

The most important reason to be on therapist directory sites has nothing to do with being found … it’s to get a high-quality link to your site for SEO.⁣

LEARN MORE⁣
-- link in bio⁣


#therapist #psychotherapist #psychotherapy #therapistmarketing #psychotherapistmarketing #privatepracticemarketing #marketingtips #marketing101 #therapistmarketing101 #digitalmarketing #mentalhealthmarketing #therapistwebsites #psychotherapistwebsites #websitesfortherapists #websitesforpsychiatrists #psychiatristmarketing #therapistwebdesign #digitalmarketing #marketingagency #webdesigner #digitalagency #onlinebusiness #entrerpreneur #ilovemylife #marketingtips #onlinemarketing #marketingonline #gratitude #thankyou #YES!
...

When I founded Goodman Creatives, I made a big mistake. ⁣

Instead of defining my niche, as they taught me in business school, I decided I wanted to help everyone.⁣

While that’s not necessarily a bad thing, I was burning through tons of money advertising to such a broad audience. ⁣

Even worse, I never really managed to make a personal connection with anyone. ⁣

It wasn’t until I narrowed down my niche to therapists that the floodgates of success opened wide.⁣

A niche is can be summed up as “a specific problem that you help solve for a specific group of people.”⁣

The logic is that if you narrow your scope to only a very small demographic (i.e., families with toddlers or corporate executives), you’ll be able to make your marketing more targeted.⁣

For therapists, the first step toward getting more paying therapy clients is identifying your niche. ⁣

Once developed, your niche acts as the foundation for everything you do to promote your practice.⁣

LEARN MORE⁣
LINK IN BIO⁣


#therapist #psychotherapist #psychotherapy #therapistmarketing #psychotherapistmarketing #privatepracticemarketing #marketingtips #marketing101 #therapistmarketing101 #digitalmarketing #mentalhealthmarketing #therapistwebsites #psychotherapistwebsites #websitesfortherapists #websitesforpsychiatrists #psychiatristmarketing #therapistwebdesign #gratitude #thanks
...

When every therapist has a website, how do you make yours stand out in a busy crowd?⁣

1. Give people as many ways as possible to get in touch⁣

2. Put a contact form on every page⁣

3. Create a personal connection by using “you” statements⁣

4. Make sure your website works on all device⁣

5. Turn your resources page into a blog⁣

6. Replace “walls of text” with beautiful pages⁣

7. Make sure your menu is “sticky”⁣

LEARN MORE⁣
-- link in bio⁣


#therapist #psychotherapist #psychotherapy #therapistmarketing #psychotherapistmarketing #privatepracticemarketing #marketingtips #marketing101 #therapistmarketing101 #digitalmarketing #mentalhealthmarketing #therapistwebsites #psychotherapistwebsites #websitesfortherapists #websitesforpsychiatrists #psychiatristmarketing #therapistwebdesign #digitalmarketing #marketingagency #webdesigner #digitalagency #onlinebusiness #entrerpreneur #ilovemylife #marketingtips #onlinemarketing #marketingonline #gratitude #thankyou #YES!
...

Therapists are the nicest people! ⁣

You give and you give – both during therapy sessions and in life in general.⁣

That’s why it’s no surprise that so many therapist websites provide a resources page full of links to organizations, self-help books, and more. ⁣

The problem is, this display of generosity is actually hurting your ability to turn your site’s visitor into a paying patient.⁣

LEARN MORE⁣
-- link in bio⁣


#therapist #psychotherapist #psychotherapy #therapistmarketing #psychotherapistmarketing #privatepracticemarketing #marketingtips #marketing101 #therapistmarketing101 #digitalmarketing #mentalhealthmarketing #therapistwebsites #psychotherapistwebsites #websitesfortherapists #websitesforpsychiatrists #psychiatristmarketing #therapistwebdesign #digitalmarketing #marketingagency #webdesigner #digitalagency #onlinebusiness #entrerpreneur #ilovemylife #marketingtips #onlinemarketing #marketingonline #gratitude #thankyou #YES!
...

𝙀𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙣𝙚𝙚𝙙𝙨 𝙖 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 …⁣

A place away from the dings and distractions of social media.⁣

Somewhere that inspires people to know, like, and trust you.⁣

Whatever marketing you do, all roads should point back to WWW.⁣

Perhaps I’m biased.⁣

After all, I’ve been designing websites for 25 years.⁣

And, I believe that a website is THE KEY to standing out in a busy online crowd.⁣

A website is the single most important piece of your marketing puzzle.⁣

𝙔𝙤𝙪𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙚 𝙗𝙞𝙜.⁣

In fact, many successful websites are only one page long.⁣

You can build it on whatever platform works for you (WordPress, Squarespace, Wix … whatever).⁣

You can hire someone 🙋‍♂️ or, you can DIY.⁣

You can update it regularly … or, you can set it and forget it.⁣

There’s no “right way” to make a website.⁣

Whatever path you take, make sure your website does these 3 key things:⁣

1️⃣ Make a personal connection⁣
2️⃣ Solve a problem⁣
3️⃣ Give people plenty of ways to reach out, stay in touch, or enter your funnel⁣

𝙔𝙤𝙪𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚𝙢, 𝙣𝙤𝙩 𝙮𝙤𝙪⁣

Before getting excited about look and feel, you need to understand who you most want to serve.⁣

In the past 25 years, I’ve found that the most successful websites are centered around your business’s specific dream client avatar. ⁣

Start by asking yourself:⁣
✅ What is your niche?⁣
✅ Who is your dream client?⁣
✅ What keeps them up at night?⁣
✅ How would their life be different without that pain point?⁣
✅ How are you the only solution?⁣

THAT is how you should approach your website.⁣

Got questions?⁣
Ask away!⁣

Want a free website review?⁣
Drop your URL👇 in the comments
...

Need More Clients ... but don't know where to start?⁣

Want to "Demystify the Online Marketing Puzzle?"⁣

Need a high-level overview of how everything fits together?⁣

Join me LIVE - today @ 1:30pm PST ... ⁣

I'm going to share everything I know from 25 years of online marketing, web design, personal branding, and photographic storytelling.⁣

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗮𝘁𝘁𝗲𝗻𝗱? ⁣
Just join my FB group — Grow Your Dream Business with EASE & FLOW ⁣

𝘓𝘪𝘯𝘬 𝘪𝘯 𝘉𝘪𝘰⁣

Want to catch the replay?⁣
It's going to be saved in the group forever.⁣

Got Questions?⁣
Bring them to the event. ⁣

I'll be answering ALL your questions LIVE.⁣

Here's what will be covered:⁣

✅ Web Design⁣
✅ Google Ads⁣
✅ SEO⁣
✅ Social Media⁣
✅ Newsletters⁣
✅ Blogging⁣
✅ Dream Client/Niche⁣
✅ Customer Journey⁣
✅ Automated Funnel⁣
✅ Organic Marketing⁣
✅ Facebook/Instagram Ads⁣

Hope to see you there!!!⁣
Greg⁣

PS - The link for the group in is my bio.⁣


#digitalmarketing #marketingagency #webdesigner #digitalagency #onlinebusiness #entrerpreneur #therapistmarketing #marketingtips #onlinemarketing #marketingonline #contentmarketing #marketingdigital #onlinebusiness #internetmarketing #webdesign #marketingtips #marketing101 #marketingstrategy #getmoreclients #businesstips #workfromhome #onlinebusinesscoach #
...

Always remember your priorities. ❤ ...

Getting more leads while doing less work is the dream of any business owner.⁣

Whether you sell services, products, ideas, hopes, dreams, or anything else, you need leads. ⁣

That's step 1 to getting more clients, sales, and revenue.⁣

More importantly, leads are what help you make an impact with your business. ⁣

More leads = more time to focus on other things. ⁣

However, before going out and getting leads, you need to establish a foundation.⁣

Here are 8 powerful steps you can take to start getting more leads for your business.⁣

1️⃣ Be clear on your dream client⁣

2️⃣ Choose realistic marketing channels⁣

3️⃣ Plan a new website⁣

4️⃣ Run Google Ads and Facebook Ads⁣

5️⃣ Share your authentic story⁣

6️⃣ Automate your sales and marketing⁣

7️⃣ Create a personal brand⁣

8️⃣ Focus on yourself for a change⁣

LEARN MORE⁣
LINK IN BIO
...

Here’s how to get more leads, clients, and sales from your www.

1. Your website should be about them - not you.

2. Tell a story related to your dream client’s pain points.

3. What is the customer journey?

4. Avoid giant walls of text

5. Make sure it looks good on all browser sizes - mobile first, giant screens second

6. Have a Facebook pixel set up so you can retarget visitors with valuable content

7. Include ample conversion points and types of CTAs

Want to learn more?
Visit goodmancreatives.com

LINK IN BIO
...

JOIN US -- We are a community of conscious entrepreneurs and business owners inspiring each other to grow and prosper. ⁣

This group is a safe space to learn, ask questions, connect, and collaborate with like-minded people.⁣

Inside, you'll find trainings, DIY guides, videos, workbooks, and a host of other inspirational resources on:⁣

✅ Online Marketing⁣
✅ Web Design⁣
✅ Personal Branding⁣
✅ Automated Funnels⁣
✅ Paid Ads (Google, FB, etc)⁣
✅ Getting more leads without being "salesy"⁣

PHILOSOPHY⁣
Entrepreneurship is seeing a problem and coming up with a way to help someone solve it. ⁣

Even if someone never becomes a client, their life should be made better by your existence. ⁣

That’s how you succeed in online marketing … by creating inspirational, authentic content that gets people to know, like, and trust you.⁣

I'm thrilled to have you here and I can't wait to connect and follow along on your entrepreneurial journey.⁣

WHO IS THIS GROUP FOR?⁣

✅ Online Business Owners⁣
✅ Conscious Entrepreneurs⁣
✅ Affiliate & Network Marketers⁣
✅ Coaches & Healers⁣
✅ Artists, Authors & Creatives⁣
✅ Organic Facebook Marketers⁣
✅ Freelancers & Digital Nomads⁣
✅ Truthsayers⁣
✅ YOU!⁣

JOIN NOW⁣
LINK IN BIO
...

How much money do you need to finance the life of your dreams?⁣

Do you know the lifetime value of a new client or sale?⁣

What about a clear breakdown of your monthly expenses?⁣

These are just some of the questions I ask business owners when they book a Q&A call with me.⁣

In case you don't know, I run Goodman Creatives — a marketing, web design, and personal branding agency with one employee (me!)⁣

Usually, the response is, "I have no idea!"⁣

.......................⁣
HOW TO CREATE⁣
A MARKETING BUDGET⁣
........................⁣

Until you have clarity on your lifestyle numbers, it's impossible to set a marketing budget.⁣

To start, open up a spreadsheet and your credit card statements and figure out how much it costs just to be you. ⁣

Here are 15 key areas to focus on ... ⁣

Housing - rent, mortgage, upkeep, housekeepers ... ⁣

Utilities - internet, phone, gas, electric ... ⁣

Insurances of all types - home, car, medical, business ... ⁣

Transportation or car expenses - loan payments, registration, gas, bus fare ... ⁣

Food - because organic ain't cheap ⁣

Emergency funds - for when life gets a little kooky ⁣

Entertainment and travel - keeping sane at home and getting out there ⁣

Gifts - if you like giving them, you gotta pay for them! ⁣

Clothes and accessories - how much does it cost to keep you styling? ⁣

Personal development - hiring coaches, gym memberships, and taking care of YOU ⁣

App subscriptions and recurring memberships - Netflix, Spotify, everything on your phone ... ⁣

Taxes - if you are a freelancer or online business owner, make sure to save for Uncle Sam ⁣

Retirement - if you're not getting a 401k, you can always do IRAs or other investments to work up that nest egg ⁣

General Savings - kids college funds, big home improvements, that shiny thing you really want ... ⁣

Business expenses - what people, services, marketing, etc do you pay for each month⁣

WANT TO LEARN MORE?⁣
LINK IN BIO
...

100% of people who finish reading this sentence will have read 13 words and 3 numbers. ...

Paid ads are awesome --- assuming you do them "the right way."

Here's a quick overview of my formula for growing your biz with Facebook and Google Ads.

First, let’s understand that there are two types of paid ads.

1. Ads that bring ready-to-buy clients into your business or funnel
2. Ads that nurture the customer journey

GOOGLE ADS are best for getting your website in front of hot leads.

Yet, even great Google Ads only have a conversion rate of 5%.

That means 95% of your visitors are just beginning their customer journey.

FACEBOOK ADS are the next step. When someone visits your website and triggers a Facebook pixel, you can show them ads on FB, Instagram, and across the entire Facebook audience network.

Even with the changes in iOS 14, this is still the best way to go.

Other points to consider (which are mentioned in the video) include:

»» FB ads in the funnel should be a mix of value content and hard CTAs

»» The top of your funnel ads should be posts that add value. Not “hard sells.”

»» Use Organic FB marketing to see what works and boost from there.

»» If you’re promoting an offer, be ready to spend at least $500 just on testing.

Want to learn more?
Check out the video …

Or reach out and schedule a free strategy session today.
GoodmanCreatives.com
(Link in bio)
...

Successful websites make your marketing work better.⁣⁣⁣

When people choose a business to support, they want to know your story. ⁣⁣⁣

A website is the best place to tell it. ⁣⁣⁣

Once there, visitors can become immersed in your brand experience. ⁣⁣⁣

Compliment their journey with strong CTAs and a clear path to becoming a client.⁣

⁣⁣The goal is to get your leads off social media or Google and onto a place that guides their customer journey.⁣⁣⁣

A website can be as simple or complex as you need, as long as it answers these questions:⁣⁣⁣

1️⃣ What problem are you solving for the visitor?⁣⁣⁣

2️⃣ How do you weave in your story and personal brand?⁣⁣⁣

3️⃣ How do your images, words, videos, and design create a personal connection?⁣⁣⁣

4️⃣ How easy is it for someone to become a reach out or stay in touch?⁣⁣
...

5 Common Marketing Mistakes and how to fix them⁣

Marketing comes in all shapes and sizes. ⁣

So do common marketing mistakes! ⁣
» Paid ads⁣
» Organic FB marketing⁣
» Websites⁣
» Google⁣
» SEO⁣
» Personal branding⁣
» Funnels⁣
...... the list goes on. ⁣

Most business owners understand that marketing is an essential part of growing their business. ⁣

However, those same business owners often express frustration at previous marketing failures.A⁣

s the owner of a digital marketing agency, I've heard so many stories about failed marketing.⁣

From those, I came up with a list of 5 must-know tips for successfully promoting your business.⁣

1. Don't invest in marketing until you have clarity on your dream client and niche ⁣

2. Don't spend your whole marketing budget on a website -- leave enough for paid ads⁣

3. Don't try to manage Google Ads and SEO yourself - let an expert get the results you need⁣

4. Don't talk about yourself until your dream client knows you understand THEM⁣

5. Don't choose more marketing channels than you can keep up with⁣

Want to know more?⁣
Check out the article.⁣
LINK IN BIO
...

We have more than 60,000 thoughts each day⁣
90% of them are repeats.⁣

Stale patterns.⁣

Outdated beliefs.⁣

Broken records.⁣

Shame. Guilt. Fear.⁣

Planning. Remembering. Dreaming.⁣

Loving. Laughing. Singing.⁣

54,000 times a day.⁣

What thoughts are you ready to release?
...

Share your elevator pitch in the comments. 👇⁣

Here’s mine — or at least, today’s version. ⁣

It’s an eternal work in progress. ⁣

I help online business owners get more sales without being salesy by creating an authentic, ethical, kickass personal brand that stands out in a busy online crowd. ⁣

I do this through 1-1 coaching, traditional web design and marketing (at my digital agency), and with an affiliate/network marketing-based online learning platform/community full conscious entrepreneurs who are dedicated to personal growth as a path to making the world a better place.⁣

Want to learn more?⁣
Send me a DM.⁣

Either way, please do share your pitch in the comments.👇
...

I get really excited about a lot of things.⁣

Most recently, I was regaling my mom with all the reasons why I LOVE my new online educational platform.⁣

In addition to leveling-up my business world, it's helped me go SO deep internally. ⁣

I've only been a part of it for the past few months -- and it's the best thing I've done for my personal growth since spending a month in the Amazon doing plant medicine in 2014.⁣

It's been epic, to say the least.⁣

And, true to form, my mom replied with a simple, yet incredibly powerful bit of advice ...⁣

In the middle of all the excitement, just remember to breathe.⁣

So wise, mom. So wise!⁣

Thank you thank you thank you mom, for being you!⁣

Love you!⁣
~ Gregory⁣

PS -- if you want to know about the platform, please reply #transformation in the comments⁣

Or, just DM me directly.
...

Remember the sound of dial-up?⁣

Remember animated gifs bouncing around the screen?⁣

And …⁣

Waiting foreeeeeever for pages to load?⁣

And …⁣

Using thick, printed directory books to find website URLs because Google didn’t exist?⁣

And …⁣

Feeling awestruck every time you typed in www.⁣

And …⁣

The joy of looking at anything online because you had never seen anything like it before?⁣

And …⁣

Geocities, AngelFire, Compuserve, Prodigy, Lycos, Ask Jeeves, and …⁣

WELCOME⁣
YOU’VE GOT MAIL!⁣

The year was 1996.⁣

I was a junior in high school.⁣

Computers were my thing, so I took a coding class as an elective.⁣

That’s where I fell in love with HTML (Hypertext Markup Language).⁣

I did my coding by hand in Notepad.⁣

Netscape was my browser.⁣

AOL was my ISP.⁣

I was hooked for life.⁣

Thanks, June Idzal! 🙏⁣

My final project was a James Bond website.⁣

It’s still online today - universalexports.net⁣

In the years since I’ve created dozens of websites for fun and for pay.⁣

Most are long gone.⁣

Some never even saw the light of day.⁣

However, there are two extra-special websites that continuously fuel my personal and professional growth.⁣

1. AdventuresofaGoodMan.com — My Photographic Storytelling travel blog - which is how I express myself creatively. ⁣

2. GoodmanCreatives.com — my marketing, web design, branding, and coaching agency⁣

Along with Universal Exports, running these sites has helped me keep up with the latest trends in web design and marketing for 25 years.⁣

So there you have it.⁣

That’s my resume.⁣

Ask me anything.
...

Sometimes people don’t have the time to sift through loads of information. ⁣

That lengthy blog post cuts into their time they have with family. ⁣

So in the end, traditional content marketing can become static.⁣

To prevent that from happening, here are a few ways you can integrate interactive marketing into your approach.⁣

» Quizzes⁣

» Interactive Data⁣

» Contests⁣

» Being active on social media⁣

» Email marketing⁣

» Chatbots or live chat⁣

LEARN MORE⁣
»»»Schedule a free consult⁣
LINK IN BIO
...

Let’s Connect


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